Hidden Things

Hidden Things

ByLouis Garbi

The saying goes, “Things aren’t always what they seem to be.” Ad agencies study the facets of human nature: what things attract and what maintains attention. This is because their clients want to make a sale. Often, the consumer is aware of being played but follows through, buying the product. Because marketing analysts are in…

Decent Exposure

Decent Exposure

ByJohn Lee

Exposure is the experience of or contact with something. It could be a physical element or a social association. It is usually not a friendly term. Exposure is often used to articulate something bad or excessive such as radiation exposure, over or under-exposure, or even indecent exposure (something lewd, immodest, or criminal). But we want…